CallPotential increased Iron Guard Storage rental closing rates by 15%

Regional Manager credits CallPotential with a 15% increase in Iron Guard Storage closing rates in first six weeks.

National self storage operator Iron Guard Storage operates 22 locations in Nevada, Texas, Alabama, Georgia, North Carolina, Virginia and Washington. Regional Manager Alan Jameson found CallPotential’s Lead Manager while looking for a more efficient way to process inbound and outbound calls.

Never Miss a Follow-Up

While most storage operators manage the initial call well, the task of following up tends to clog the sales pipeline. Leads are easily lost or forgotten, lowering the sales ratio due to simple human error.

CallPotential’s lead management, call recording and automatic follow-up reminders eliminate lost leads and ensure multi-channel follow-up communication is sent at specific intervals. Iron Guard can remotely track the progress of leads at each location for total control of his sales pipeline across the nation.

Simplify Manager Tasks

Site managers appreciate the targeted training benefits—and that the system would hold customers accountable to previous phone calls. The benefits Lead Manager has on site manager’s daily operations and closing ratios, have outweighed any initial hesitation of managers having their calls recorded.

Iron Guard Storage has integrated CallPotential into their onboarding process, allowing regional managers to customize training for each new employee. With all calls recorded, regional managers can listen to specific calls and add notes to reward good work and address areas of improvement.

“It is a software, not just an answering service….they’re just phenomenal.”

Increase the Closing Ratio

Iron Guard Storage already had a higher than industry average closing ratio using a manual lead follow up system. Using CallPotential’s systematic and automated programs, Iron Guard Storage was able to increase leads turned into rentals by 15%. After adopting Lead Manager, Iron Guard Storage’s 22 locations are seeing their highest rental conversion rates to date.

CallPotential automatically captures every incoming lead, records dialogue, creates a multi-channel follow up queue and provides total accountability while easily integrating with their existing Sitelink management software. By taking control of their sales pipeline and eliminating lost leads, Iron Guard Storage was able to drive profits by nearly 15 percent in just six weeks.