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Paul Darden Utilizes Employee Closing Ratio Data Via CallPotential to Audit Performance and Identify Training Opportunities

"We saw the potential of [CallPotential] that was unique for the industry and definitely would help in recognizing and improving the quality of what we offer to our potential customers by having a better call performance."

Paul Darden Company, a Top 50 Operator in the self-storage industry that has managed more than 60 self-storage facilities across Texas, Oklahoma and Louisiana, implemented CallPotential as it’s core software management system to maximize rental capacity, automate their call operations, and enhance training opportunities.

“We saw the potential of [CallPotential] that was unique for the industry and definitely would help in recognizing and improving the quality of what we offer to our potential customers by having a better call performance.” 

After searching for a quality software to boost call performance, owner Paul Darden recognized the value and uniqueness of CallPotential’s tools. The virtual DIY Call Center is used as their primary device for controlling high-volume inbound calls for multiple locations. With built-in call routing, tracking and recording, representatives can focus on providing excellent customer service rather than the details of the call.

“We’re reinforcing what we know with CallPotential reports to check and see if we’re correcting the problem.”

The DIY Call Center’s detailed call logs provide insight into lead and customer data, giving each location the ability to tailor day-to-day business operations as needed. Additionally, each call is recorded for quality assurance to provide managers valuable training opportunities and performance incentives to keep employees accountable.

“Because I do software too, it’s really important to me to be able to provide good service, and [CallPotential] provides an excellent service.”

The CallPotential lineup eliminates the hassle of multiple softwares while empowering more strategic decision-making with simplified, time-saving tools.

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