About

Developed by storage industry veteran Phil Murphy, CallPotential’s innovative tool lineup empowers self-storage operators of all sizes to compete alongside the largest corporations.

CallPotential uses patent-pending technology to simplify processes and increase profits for self-storage operators by addressing every step in the sales journey. Rather than focusing on a single aspect of the business, CallPotential addresses business needs as a whole, allowing owners and managers to take control of their entire sales pipeline with powerful products that work in sync.

CallPotential’s key product lineup— Lead Manager, Marketing Manager, Performance Manager, Collection Manager, DIY Call Center and SmartKiosk— automate many daily processes to save self-storage operators time and increase profits. On average, CallPotential customers report a 26% increase in sales conversion ratios while reducing their ad budgets by 30-45%.

Built specifically for self-storage, CallPotential is the behind-the-scenes sales, marketing, collections, and DIY call center platform to help you Rent Faster. Rent Smarter. Rent More.

Press

Fireside Chat: Operators Discuss Their COVID-19 Plans

Additional Resources:  “Office Closure” Sign CDC Recommendations SSA Disaster Readiness Resources: Price Increase Restrictions Disaster Readiness Articles Emergency Preparedness Manual 

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Guardian Storage Deploys CallPotential Contact Center to Help Managers at 26 Locations Work From Home

Faced with a challenge to support operations during the COVID-19 Pandemic, Jeff Ley, Marketing and Development Analyst with Guardian Storage, quickly made the decision to support both his customers and his employees by deploying a work from home solution, found in CallPotential’s Remote

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CallPotential Reveals New Brand Identity

FOR IMMEDIATE RELEASE: Naperville, IL August 17th, 2019 CallPotential, award-winning customer relationship management (CRM) and communications software developed for self-storage reveals a new brand identity intended to more clearly represent the company’s comprehensive offerings and value to customers. The new logo represents

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What our Clients Say

  • Tom Hayes, Safeguard Self Storage VP, appreciates the speed and efficiency with which CallPotential provides an improved customer experience.

    Tom Hayes has been with Safeguard Storage for approximately sixteen years, the last six of which he has spent managing Safeguard’s Atlanta Internal Call Center. His many years in the self-storage industry ha

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  • Ace Storage incorporates Lead Manager, Marketing Manager and Collection Manager to boost conversion rates, optimize ads and drive collections.

    Jim Whiteside, owner of Ace Storage, manages ten self storage properties throughout St. Louis, Illinois and Missouri. Ace Storage has counted on Collection Manager, Marketing Manager and Lead Manager for nearly four years

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  • New York and New Jersey-based self storage company streamlines operations with Lead Manager, DIY Call Center, Collections Manager and Marketing Manager.

    James Coakley is the President of Operations for Treasure Island Storage, a family of self storage facilities throughout metro New York and upstate New Jersey. James originally found CallPotential out of a nee

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