About

Developed by storage industry veteran Phil Murphy, CallPotential’s innovative tool lineup empowers self-storage operators of all sizes to compete alongside the largest corporations.

CallPotential uses patent-pending technology to simplify processes and increase profits for self-storage operators by addressing every step in the sales journey. Rather than focusing on a single aspect of the business, CallPotential addresses business needs as a whole, allowing owners and managers to take control of their entire sales pipeline with powerful products that work in sync.

CallPotential’s key product lineup— Lead Manager, Marketing Manager, Performance Manager, Collection Manager, DIY Call Center and SmartKiosk— automate many daily processes to save self-storage operators time and increase profits. On average, CallPotential customers report a 26% increase in sales conversion ratios while reducing their ad budgets by 30-45%.

Built specifically for self-storage, CallPotential is the behind-the-scenes sales, marketing, collections, and DIY call center platform to help you Rent Faster. Rent Smarter. Rent More.

Press

CallPotential and storEDGE Announce API Partnership that Unlocks Powerful Technology and Call Center Software Integration

FOR IMMEDIATE RELEASE: Chicago, IL August 29th, 2018 CallPotential, an omni-channel communication platform and best-in-class CRM, announced their newest integration with storEDGE, a technology company that powers facility management software and marketing websites, among other cloud-based tools. storEDGE customers can now leverage

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CallPotential Secures YLG Chairwoman, Holly Fiorello as New Director of Marketing

FOR IMMEDIATE RELEASE: Chicago, IL Friday, August 10th, 2018 CallPotential, award-winning CRM and communications software, announced that Holly Fiorello, the 2018 Self Storage Association (SSA) Young Leader’s Group (YLG) Chairwoman, has joined the company full-time as Director of Marketing. Fiorello will be

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Omni-Channel Communication for Self Storage – Email Campaign Strategies via Customer Relationship Management Software

Using an omni-channel CRM, like CallPotential, facilities send and receive emails through the same program and interface that sends text messages, website chats, social media messages, etc. Communication is no longer fragmented and siloed between channels but integrated and holistically incorporated into

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What our Clients Say

  • Tom Hayes, Safeguard Self Storage VP, appreciates the speed and efficiency with which CallPotential provides an improved customer experience.

    Tom Hayes has been with Safeguard Storage for approximately sixteen years, the last six of which he has spent managing Safeguard’s Atlanta Internal Call Center. His many years in the self-storage industry ha

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  • Ace Storage incorporates Lead Manager, Marketing Manager and Collection Manager to boost conversion rates, optimize ads and drive collections.

    Jim Whiteside, owner of Ace Storage, manages ten self storage properties throughout St. Louis, Illinois and Missouri. Ace Storage has counted on Collection Manager, Marketing Manager and Lead Manager for nearly four years

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  • New York and New Jersey-based self storage company streamlines operations with Lead Manager, DIY Call Center, Collections Manager and Marketing Manager.

    James Coakley is the President of Operations for Treasure Island Storage, a family of self storage facilities throughout metro New York and upstate New Jersey. James originally found CallPotential out of a nee

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