StorQuest’s Visibility and Control into Call Flows and Total Lead Reporting Maximizes Conversions
Before (CallPotential) we were a bit blindsided because all we were really getting was lead data, but not really understanding how it was funneling down to the rental.
StorQuest Utilizes CallPotential’s Marketing Analytics and Gets Smart with their Marketing Spend
Michelle Bakva is the Vice President of Marketing & Sales for StorQuest Self Storage which has 160 facilities across the country. The issues they were facing with their old CRM software and the frustrations they experienced with a lack of integration with their management software are shared with many self storage agencies. StorQuest was spending countless hours on a problem to only make small changes and were unsuccessful in creating the system they needed to aid their operations and marketing efforts.
“Before (CallPotential) we were a bit blindsided because all we were really getting was lead data, but not really understanding how it was funneling down to the rental.”
Seeking an enhanced CRM solution that would allow them to connect their leads to their rentals and provide meaningful insight regarding each source, StorQuest turned to CallPotential.
“We interviewed a variety of companies and ultimately went with CallPotential.”
The integration of Marketing Analytics with StorQuest’s management software initiated automated tracking tools allowing StorQuest to save countless hours of reporting time enabling a deeper understanding of the number of leads coming from specific sources and conversion rates from each source.
“We’ve gotten a lot smarter on how we are funneling our leads that come into our call center.”
With the support they are now receiving from Marketing Analytics, StorQuest is able to better allocate their marketing spend on appropriate marketing sources and channels. Armed with this pertinent information, Michelle is better equipped to rank effectiveness and strategize future campaign spending maximizing their ROI. StorQuest is also enjoying the benefits of the flexibility that comes with operating their own call center. They are able to better train their agents which enhances their customer experience.
“Now we have so much more insight into our data. We’ve been able to do a much better job making marketing decisions and understanding exactly where to spend our money and really how to optimize our spend… We’re able to segment our data a lot better and understand our cost-per-conversion and (the) true value of our customers.”