Treasure Island Uses Real Time Data to See Instant Efficacy of Marketing Campaigns with CallPotential Dashboards

Treasure Island Self Storage is one of the fastest growing self storage facilities in the greater New York area with 11 established locations and more to come. Guido Tebano, V.P. of Sales and Marketing, came across CallPotential over seven years ago after searching for a call center software.

“We were one of CallPotential’s first clients and helped beta test the product. Ever since then, it’s been an integral relationship in helping us grow our company and take us to the next level.”

By automatically routing callers to the best available specialist, the DIY Call Center allows Guido to capture and record calls, closely monitor performance and maximize lead success. He also uses insight from the Call Center’s real time data as a benchmark for planning and optimizing Treasure Island’s marketing campaigns.

“What I really like about CallPotential is the ease-of-use for follow-ups.”

Lead Manager allows a seamless interaction using omni-channel communication. Automated texts, calls, or emails are 100% customizable to help cater to the client’s preferred method of contact and speed up their rental process. Additionally, Lead Manager doubles as a resource for managers to gauge employee performance based on follow-ups and call times to ensure accountability.

“The collection products really help us keep our AR’s down and it’s great that it’s automated.”

Like Lead Manager, Collection Manager uses an automated flow through text, phone, or email that sends payment reminders to clients and eliminates dead-end dialing. With multiple payment options, CallPotential transforms receivables into a more profitable, efficient system.

“[We believe] everyone should be selling the same exact way. We’re really big on procedures, and CallPotential helps us stay true to ourselves.”