CallPotential Secures YLG Chairwoman, Holly Fiorello as New Director of Marketing

FOR IMMEDIATE RELEASE: Chicago, IL Friday, August 10th, 2018

CallPotential, award-winning CRM and communications software, announced that Holly Fiorello, the 2018 Self Storage Association (SSA) Young Leader’s Group (YLG) Chairwoman, has joined the company full-time as Director of Marketing. Fiorello will be joining the executive leadership team as well as be responsible for conceiving and executing marketing strategies and tactics that drive growth and increase brand awareness of CallPotential 2.0.

CallPotential 2.0 is a complete UI/UX re-imagining of the cloud platform’s lead manager, collection manager, and DIY contact center with new omni-channel features allowing a manager or agent to start a conversation on one channel (ie live website chat) and finish the conversation on another (ie two way text) without switching screens, or programs or disrupting the customer’s experience providing a cohesive, seamless journey.

CallPotential President, Phil Murphy, said “Holly’s experience leading strategic marketing programs and familiarity with the self storage industry has proven vital in our consulting projects. Her passion for creating and managing multifaceted campaigns from conception to completion position CallPotential 2.0 for great success.”

Fiorello brings over 10 years experience in B2B marketing, 6 of those served exclusively with self storage related technology providers. Most recently Fiorello consulted with CallPotential on marketing related projects via her firm, Growth Guide Marketing as well as provided consulting, training and marketing resources for various organizations such as the Self Storage Association, Find Local Storage, Store It All, Professional Management Inc, and more. She is the current Chairwoman of the SSA Young Leader’s Group and frequently requested speaker on digital communications, customer experience, and social media and technology trends.

When asked about her new role, Holly was enthusiastic. “I’m passionate about the power of customer experience and excited about joining a company who elevates that. I look forward translating the company’s business objectives into marketing strategies that will ultimately drive revenue.”

Fiorello and CallPotential 2.0 will be in Las Vegas this fall for the Self Storage Association’s fall conference and expo.

About: CallPotential’s award winning CRM and communication platform integrates seamlessly with self storage operators property management software allowing systemization and automation of lead management and collection management processes using omni-channel communication tools like text messaging, email, live and recorded calls, and live chat. CallPotential also empowers owners to run their own internal contact centers without investing in expensive hardware or hiring additional labor. These products combine powerful insight, transparency and control into operations. To learn more about CallPotential visit www.callpotential.com or call Holly Fiorello, Director of Marketing, at 877-552-2557.