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How to Advertise to Everyone

October 18, 2014 | Categories: Feed

How to appeal to everyone

There is a reason self storage is such a successful industry: everyone has a use for self storage.

Everyone has things that they do not need 24 hours a day, 7 days a week for 365 days a year.

With this in mind, one can target all different age groups, because everyone is a potential


Here are some tips or ideas to get your advertising:

College kids – This age group has a lot of things, but not a lot of room. Many students need to

store their things for the summer such as their mini fridges, and the like. Then, when they head

back to school, they have too much stuff to put into their dorm room or tiny apartments. Here’s

where having a storage locker would come in handy, a simple, affordable way to keep their

belongings safe and secure until they’re needed.

Twenties – Young adults are in a transitional period. No matter what their situation: they may be

moving out of their parents house or recently graduated college, or perhaps newlyweds looking

to combine all their things. Regardless, they all need a place to store their things.

Middle ages – TOO much clutter. They have children, or want to host parties, changing seasons/

holidays. Give them a place, besides their basement to keep decorations and summer things. The

basement is full of toys, and everything else, a storage locker would be a better idea.

Empty nesters – downsizing, downsizing, downsizing. The economic advantage of downsizing

to a smaller house after children move out is substantial. They’re going to want to keep many of

the things once in their larger houses but just don’t have the room in their new, smaller homes.

With these things in mind, advertising ideas should follow. Don’t forget to track your ads

success by putting a different number on each ad style and tracking their progress. The results

can be surprising. Check out Call Potential to not only track your numbers but also to manage the

leads you get as a result of your ads.

Call Potential drives manager close rates 26% higher with systems that super-charge

effectiveness. It helps drive costs of ads, seo and marketing down by 30-45% and also

accelerates the collections process for everyone’s benefit.

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