How to Advertise to Everyone
How to appeal to everyone
There is a reason self storage is such a successful industry: everyone has a use for self storage.
Everyone has things that they do not need 24 hours a day, 7 days a week for 365 days a year.
With this in mind, one can target all different age groups, because everyone is a potential
Here are some tips or ideas to get your advertising:
College kids – This age group has a lot of things, but not a lot of room. Many students need to
store their things for the summer such as their mini fridges, and the like. Then, when they head
back to school, they have too much stuff to put into their dorm room or tiny apartments. Here’s
where having a storage locker would come in handy, a simple, affordable way to keep their
belongings safe and secure until they’re needed.
Twenties – Young adults are in a transitional period. No matter what their situation: they may be
moving out of their parents house or recently graduated college, or perhaps newlyweds looking
to combine all their things. Regardless, they all need a place to store their things.
Middle ages – TOO much clutter. They have children, or want to host parties, changing seasons/
holidays. Give them a place, besides their basement to keep decorations and summer things. The
basement is full of toys, and everything else, a storage locker would be a better idea.
Empty nesters – downsizing, downsizing, downsizing. The economic advantage of downsizing
to a smaller house after children move out is substantial. They’re going to want to keep many of
the things once in their larger houses but just don’t have the room in their new, smaller homes.
With these things in mind, advertising ideas should follow. Don’t forget to track your ads
success by putting a different number on each ad style and tracking their progress. The results
can be surprising. Check out Call Potential to not only track your numbers but also to manage the
leads you get as a result of your ads.
Call Potential drives manager close rates 26% higher with systems that super-charge
effectiveness. It helps drive costs of ads, seo and marketing down by 30-45% and also
accelerates the collections process for everyone’s benefit.
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