CallPotential Reveals New Brand Identity

FOR IMMEDIATE RELEASE: Naperville, IL August 17th, 2019 CallPotential, award-winning customer relationship management (CRM) and communications software developed for self-storage reveals a new brand identity intended to more clearly represent the company’s comprehensive offerings and value to customers.

CallPotential's new logo

The new logo represents multiple aspects of the CallPotential platform. Upon close review the company’s initials “CP” double as an infinity symbol for the infinite ways an operator can customize operations with the platform; as well as a futuristic message bubble to represent CallPotential’s continual expansion of omni-channel communication tools (text messaging, social messages, email, live chat and voice all in one platform) in anticipation of consumer trends and preferences.

The company added a tagline to further reinforce its messaging:”Own Your Ops”.  “Own” is a reference to the highest remarked benefit of CallPotential, being able to completely control your operations with a customizable communications platform. “Ops” is a play on both “Operations” and “Opportunities” two essential areas of focus for any self storage operator. 

Interested in how you can improve sales, automate collections, and route calls all-in-one place? Schedule a Demo here

CallPotential will be unveiling their new brand in conjunction with the upcoming Self Storage Association Conference in Las Vegas at booth #234-236